Crazy Climb Swansea: #1 on Google and in the Map Pack for kids’ climbing in Swansea
Crazy Climb Swansea is a kids’ indoor climbing and play venue. We built the site and rank it #1 on Google and in the Map Pack for the searches that fill it — with website clicks from Google up 37% in a single month.
The challenge
A kids’ activity venue lives on local search — parents pull out a phone, search “kids climbing” or “indoor play near me”, and tap whoever’s at the top. The site had to win those searches across a busy family-activity market in Swansea.
What we did
1. Built the foundation
We designed and built the website around how parents actually search — kids’ climbing, indoor play, toddler sessions, parties and “things to do with the kids” — each on its own optimised page, with a tuned Google Business Profile.
2. Won the local searches
We took the core kids’ climbing and indoor-play terms to the top of Google and the Map Pack, where parents actually tap.
3. Defended and widened
We hold these positions, keep widening the net across parties and family-activity searches, and maintain the site.
The results
Crazy Climb Swansea sits at #1 on Google and in the Map Pack for the kids’ climbing and indoor-play searches that fill it.
The rankings that book out the calendar:
| Search term | Searches / mo | Map Pack | |
|---|---|---|---|
| climbing swansea | 80 | #1 | #1 |
| kids climbing swansea | 0–10 | #1 | #1 |
| indoor climbing wall swansea | 0–10 | #1 | #1 |
| climbing walls swansea | 0–10 | #1 | #1 |
| swansea climbing wall | 0–10 | #1 | #1 |
| childrens climbing wall swansea | 0–10 | #1 | #1 |
| climbing party swansea | 0–10 | #1 | #1 |
| adults indoor play area swansea | 0–10 | — | #1 box |
“Google” = organic position; “Map Pack” = Google Maps local pack position. Figures & rankings correct at the time of publishing.
See where you rank for the searches that fill a kids’ venue →
That visibility turns into footfall and bookings. In a single month the site’s Google impressions rose 12%, its Business Profile drove 1,255 website clicks (+37%), 1,458 profile interactions (+29%) and 62 calls (+35%), on 3,034 sessions (+16%) with new visitors up 19%.
What this means for your venue
Parent searches are pure intent — the people searching are ready to visit or book. Crazy Climb Swansea shows the difference between sitting on page two and owning those searches in your town.
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