Flashpoint Cardiff: #1 across Cardiff bouldering, plus the Map box for “boulders cardiff”
When we took on the rebrand of Cardiff’s former Roc-Bloc gym as Flashpoint Cardiff, the job was to protect its visibility and push it to the top. Today it ranks #1 on Google and in the Map Pack across Cardiff bouldering, and owns the Google Maps box for “boulders cardiff” — a 2,600-searches-a-month term.
The challenge
Rebrands are risky for search: change the name and you can lose the visibility you’ve built. The brief was to carry Cardiff’s established gym through the switch to Flashpoint without losing ground — and ideally to come out stronger.
What we did
1. Protected the foundation
We rebuilt the site as Flashpoint Cardiff while preserving the search equity, structured around how people search for bouldering in the city, with the Google Business Profile updated to match.
2. Pushed to the top
We strengthened the core terms to #1 on Google and in the Map Pack across the city, and held the Google Maps box for the high-volume “boulders cardiff” search.
3. Defended and widened
We hold these positions and keep widening the keyword net, and we maintain the site.
The results
The rebrand strengthened rather than weakened Cardiff’s visibility — it now sits at #1 on Google and in the Map Pack for bouldering across the city.
Where Flashpoint Cardiff ranks now:
| Search term | Searches / mo | Map Pack | |
|---|---|---|---|
| boulders cardiff | 2,600 | #3 | #1 box |
| bouldering cardiff | 300 | #1 | #1 |
| climbing cardiff | 300 | #1 | #1 |
| cardiff climbing | 250 | #1 | #1 |
| climbing wall cardiff | 150 | #1 | #1 |
| climbing centre cardiff | 70 | #1 | #1 |
| indoor climbing cardiff | 40 | #1 | #1 |
| indoor rock climbing cardiff | 20 | #1 | #1 |
“Google” = organic position; “Map Pack” = Google Maps local pack position. Figures & rankings correct at the time of publishing.
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In a single month the site’s Google impressions reached 6,172 (+2%), its Business Profile drove 839 website clicks (+7%), and calls jumped 91% to 90, on 6,954 sessions.
What this means for your venue
Rebranding or moving premises doesn’t have to mean starting from scratch on Google. Flashpoint Cardiff shows a rebrand can come through stronger — if the search side is handled properly.
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