Flashpoint Swansea: #1 on Google and in the Map Pack for bouldering
Flashpoint Swansea sits in the centre of town. We built the site and rank it #1 on Google and in the Map Pack for bouldering across the city.
The challenge
A brand-new site in a city where nobody yet searched for it by name. The task was to win Swansea’s bouldering searches from scratch — organic and Maps.
What we did
1. Built the foundation
We designed and built the website around how people actually search for bouldering — sessions, beginners, kids, technique, community and parties — each on its own optimised page, with a Google Business Profile set up and tuned to match.
2. Rapidly earned the top spots
We targeted the high-intent local terms first and moved the site onto page one and into the top positions, organic and Maps.
3. Defended the top — then widened the net
We hold those positions month after month while widening the keyword net (technique, beginners, kids, “what is bouldering”), and we maintain the site — security, updates, performance.
The results
Flashpoint Swansea sits at #1 on Google and in the Map Pack for bouldering across the city.
Where Flashpoint Swansea ranks now:
| Search term | Searches / mo | Map Pack | |
|---|---|---|---|
| bouldering swansea | 30 | #1 | #2 |
| bouldering in swansea | 0–10 | #1 | #1 |
| swansea bouldering | 0–10 | #1 | #1 |
| bouldering centre swansea | 0–10 | #1 | #1 |
| bouldering wall swansea | 0–10 | #1 | #1 |
| climbing gym swansea | 0–10 | #1 | #1 |
| indoor bouldering swansea | 0–10 | #1 | #1 |
| climbing swansea | 80 | #2 | #2 |
“Google” = organic position; “Map Pack” = Google Maps local pack position. Figures & rankings correct at the time of publishing.
See where your venue ranks in local Maps →
In a single month the site’s Google impressions reached 4,127 (+6%), its Business Profile drove 431 website clicks (+12%) and 71 calls (+25%), on 3,587 sessions.
What this means for your venue
A new venue can win its local searches from a cold start — organic and Maps. Flashpoint Swansea shows what it looks like to own the top of both for your activity in your city.
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